Talking
about startup ventures, there are often unique challenges in business
marketing. Unlike well-established business units, these ventures
have limited resources in regards to time, skilled professionals and
money. Therefore, for such budding ventures, it is utmost necessary
to handpick the most suitable marketing techniques. In the quest of
such marketing techniques, Bulk
SMS for startups
is
worth exploring.
Smart messaging solutions for startups
Starting
a startup venture is filled with numerous activities and challenges.
While some of these can be catered with adequate planning, some
unseen activities shall be handled impromptu. Among such sets of
unseen and foreseen challenges, business marketing can be easily
handled with smart bulk SMS services.
Let
us take a simple example. How can you develop a firm business
customer base for your startup venture? How can you establish healthy
business relations with potential leads and clients? A clear answer
to these questions is by performing adequate business marketing and
communication. However, interacting with such a vast number of target
audience using conventional marketing campaigns can be a tedious and
non-economic activity. Smart messaging campaigns and OTP SMS gateways
come handy here.
As
the name indicates, SMS marketing is a convenient business marketing
technique that allows business units to interact with their target
audiences and leads by sending and receiving short messages. Since
these messages are sent/received from humongous end-users, keyword
'bulk' forego. In other words, bulk SMS services help businesses to
interact with tens of thousands of audiences simultaneously and
economically.
Classifying bulk SMS for startups
Bulk
SMS for startups
can
be used for business promotion, communicating offers and information
spreading. Broadly classified, bulk messaging for startups can be
divided into two main categories namely, promotional messages and
transactional messages.
Promotional Bulk SMS
The
former category of bulk SMS deal with short messages which intend to
detail about promotions, offers, seasonal discounts, etc given by the
business to its existing customers and potential clients. Festive
discount messages that we receive in our day to day life are the best
example of such promotional SMS.
Transactional Bulk SMS
On
the other hand, transactional bulk SMS ideate customers with
necessary information. Unlike the former category of SMS, these
messages are user-specific and are sent or received to/by the
end-user based on its activity graph with the business. Sign-up and
log-in notifications, One time passwords (better known as OTPs),
authentication SMS, etc are few of the subcategories of transactional
bulk messaging.
Taking
OTP messages into consideration, these messages can be sent to the
user to enable secure portal logins, financial transactions and much
more. As stated earlier, these messages are user-specific and shall
be delivered to the recipient in no time. To do the same, bulk SMS
service providers such as MsgClub offer dedicated OTP
SMS gateway.
These
dedicated gateways send prompt, auto-generated OTP to the recipients.
Adding further, many service providers also offer free transactional
credits to startup ventures, which can be used by the latter
institution to send transactional bulk SMS.
By
sending SMS under these categories of bulk SMS, the startup venture
can foster a great interactive bond with its target audience.
Additionally, by using bulk SMS services not only can the venture win
the trust of its business audience but also develop a reliable and
magnificent customer base.
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